With the PlayStation Vita’s western release inching closer everyday, Sony’s marketing machine is finally starting to grind. Here is the official UK TV Spot dubbed ‘The World Is In Play’ which will start airing on February 17th, just 5 days before the console’s launch. It is pretty stirring and far more relevant than some of the crazy PS3 early ads. Some gameplay would have been nice, but we’ll settle for this. Better late than never Sony!
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